The rampant spread is "a direct result of Musk's policies," a misinformation expert told Insider. "The fact that people with verified accounts can monetize their content means they have the wrong incentive," he said. "They're incentivized to spread content that's going to get engagement, clicks, and ultimately make them money. Even if you keep saying don't trust verified accounts, it's still difficult for people to navigate that landscape." Van der Linden said although misinformation was also present on Twitter before Musk's time, the platform used to have better resources to tackle it.

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